Client: Shida Preserved Flowers
Type of Work: STATIONERY & PACKAGING DESIGN
JUNE 2021
Backstory and Brief : Whilst working as Head of Brand & Marketing for Shida, we made the decision to move away from the original floral packaging and brand stationery. The team wanted to take inspiration from the Japanese brand name and have more of a contemporary, fashion-forward look to their packaging. Ultimately, to be more in sync with the modern feel of the floral design and unique concepts within the business. If you have yet discovered the versatility of preserved flowers - go check them out :D
Mockup of external packaging concept.
Care card stationery design
Wrapping paper design.
Sticker design.
Final wrapping paper concept IRL.